Newsletter
Shop
Login
Menü
Subscribe now
Deep insights, facts & figures: Premium information for the home improvement industry.
- Retailers and suppliers: exclusive insights
- Market analyses and country reports
- Trends in the DIY and garden market
- Latest news and archive
TRIAL OFFER
Online subscription
Continue reading now
Already a subscriber?
A consumer purchases 4.5 batteries on average in each purchase. The German consumer covers his consumption rate of roughly 16 batteries per year with an average of 3.6 purchases a year (GfK Household Consumption Panel 2002).
Data gathered by A.C. Nielsen in the period from October/November 2002 to August/September 2003 shows battery sales growing in Germany by approx. € 15 mio, equivalent to a percentage increase across all product segments of 3.8 per cent. This rate of increase is based on all segments except zinc-carbon batteries, which showed a decline according to Nielsen. Of the segments with an upward trend, the growth in sales of rechargeable batteries at 20.4 per cent is especially pronounced.
Market share according to battery size
According to Nielsen, AA batteries top the list of most common battery sizes in Germany, and were the best-selling standard size last year, accounting for 61.91 per cent. Size AAA batteries lag well behind in second place with a 20.6 per cent share of the market, followed by the C size (8.68 per cent), D size (5.8 per cent) and the PP3 battery (3.01 per cent).
Battery systems
Each battery system has its own particular attributes. The zinc-carbon battery is the classic among batteries: it’s cheap and suitable for less demanding applications, such as children’s toys or remote control units.
The alkali-manganese battery has been the best-selling battery type in Europe since the 1980s. Its relatively high load rating coupled with its high power output often makes it the battery of choice for appliances that operate with no mains input, such as MP3 players, PDAs, mobile phones and camcorders.
Photo lithium batteries are particularly suitable for long-term applications. They offer a high voltage and energy density as well as a low level of self-discharge. They can also be used in a number of temperature ranges. Photo lithium batteries are used in cameras.
Rechargeables as an alternative
The rechargeable battery is the first choice for many applications. The advantages of the rechargeable nickel-cadmium battery are its high load rating, rapid charging capacity and resistance to cold. These batteries are used primarily in cordless phones and electric toothbrushes. However, one problem with nickel-cadmium rechargeables is the memory effect, which can soon damage the batteries in trickle charging. Nickel-cadmium rechargeables should always be operated in the appliance until completely discharged, when they can be fully recharged again…
Data gathered by A.C. Nielsen in the period from October/November 2002 to August/September 2003 shows battery sales growing in Germany by approx. € 15 mio, equivalent to a percentage increase across all product segments of 3.8 per cent. This rate of increase is based on all segments except zinc-carbon batteries, which showed a decline according to Nielsen. Of the segments with an upward trend, the growth in sales of rechargeable batteries at 20.4 per cent is especially pronounced.
Market share according to battery size
According to Nielsen, AA batteries top the list of most common battery sizes in Germany, and were the best-selling standard size last year, accounting for 61.91 per cent. Size AAA batteries lag well behind in second place with a 20.6 per cent share of the market, followed by the C size (8.68 per cent), D size (5.8 per cent) and the PP3 battery (3.01 per cent).
Battery systems
Each battery system has its own particular attributes. The zinc-carbon battery is the classic among batteries: it’s cheap and suitable for less demanding applications, such as children’s toys or remote control units.
The alkali-manganese battery has been the best-selling battery type in Europe since the 1980s. Its relatively high load rating coupled with its high power output often makes it the battery of choice for appliances that operate with no mains input, such as MP3 players, PDAs, mobile phones and camcorders.
Photo lithium batteries are particularly suitable for long-term applications. They offer a high voltage and energy density as well as a low level of self-discharge. They can also be used in a number of temperature ranges. Photo lithium batteries are used in cameras.
Rechargeables as an alternative
The rechargeable battery is the first choice for many applications. The advantages of the rechargeable nickel-cadmium battery are its high load rating, rapid charging capacity and resistance to cold. These batteries are used primarily in cordless phones and electric toothbrushes. However, one problem with nickel-cadmium rechargeables is the memory effect, which can soon damage the batteries in trickle charging. Nickel-cadmium rechargeables should always be operated in the appliance until completely discharged, when they can be fully recharged again…
Newsletter