Amazon most important point of contact for DIY customers

Amazon is nowadays the most important point of contact for the DIY and garden sector customers. The online all-rounder is already an integral part of every fourth Customer Journey - whether this ends in an online shop or a bricks and mortar store. These are the findings of a current study "Customer Journey Benchmarking - DIY & Garden" from the IFH Cologne. This study was initiated and carried out by Innovation Store Networks. The exclusive analysis of the online purchases also clearly reveals the significant dominance of Amazon: with every purchase on the Internet, Amazon comes into contact with the customer in almost two thirds of the cases.At the moment, a quarter of DIY and garden sector purchases are made online. However customer surveys show that the trend is towards more online purchases of DIY and garden supplies in the future.