Another plant trade fair

Germany already has two international leading trade fairs for the garden industry with the International Plant Fair IPM in Essen and Spoga+Gafa in Cologne. Nevertheless, Messe Frankfurt still sees further market potential for an additional event in the green trade sector: Together with Christmasworld - also a leading fair of undisputable international importance - as well as Paperworld and Creativeworld, the first Floradecora took to the stage at the end of January. It offered a new podium for flower growers, producers, flower wholesalers, importers / exporters, sales cooperatives and suppliers of ceramic articles and florists' requisites.
Even though there were only 67, mostly Dutch exhibitors, it was favourably acknowledged by both visitors and exhibitors. Particular praise was received for the "Farmhouse" which was situated in the centre of Hall 11.1, and offered a perfect setting for specialist presentations and networking. Of course, some things like the presentation and ordering concepts, need a little bit of "tweaking", as one exhibitor commented: The goods - fresh flowers and ornamental plants - were presented together on planting tables and then ordered from the suppliers.
 On the whole, the combined fairs with currently four segments were visited by 85 200 trade buyers from 154 countries, that means 3.8 per cent more than the previous year. The number of exhibitors increased by almost three per cent to 2 938; 63 countries were represented.

At Christmasworld and Floradecora, 43 233 visitors were recorded which means 9.7 per cent more than at Christmasworld 2016, where there was no Floradecora. A total of 1 070 exhibitors from 42 countries presented their latest products and decoration trends at these two trade fair segments.
"The top purchasing decision-makers for all sales channels are represented, says Detlef Braun, Member of the Executive Board of Messe Frankfurt, summing up the fair. "More visitors made their way to Frankfurt than a year ago." According to the information provided, apart from the German visitors, most buyers came from Italy, Russia, Argentina, the US and Japan, to name but a few. The reason for this: "They encounter highly complementary product ranges here - unlike at any other exhibition", says Braun.
This aspect…