Art with an angle

Eurographics is an internationally active fine-art publishing company based at Regensburg, Germany. Founded in 1990, the company today is a recognised producer of quality art prints and framed pictures. The complete range of art prints consists of approximately 3 500 articles, about 50 per cent of them published by the company itself. In this way the firm intends to ensure it has a high level of flexibility. The other 50 per cent is purchased all over the world.
“Only the best and most successful motifs are then framed ready to sell,” says Raimund Lederer, Eurographics Key Account Manager, “and then only the most successful from this segment become our much sought-after items with hand-painted and -finished custom frames.” The framed picture range consists of four sections that differ from each other in subject matter and frame design. As Lederer points out, “The entire product spectrum is extremely lucrative in terms of margin and gross earnings.” The range promises to be especially successful when it is coordinated with the fashionable colours of the day that are found in wallpaper, paint and soft furnishings.
This is how Eurographics presents itself in-store.
Once in the store the products are displayed by means of modules suitable for positioning on shelving or free-standing, that come complete with attachments and can be added to. “This makes it possible to plan the products for the individual store, on almost any space we have at our disposal,” explains Lederer. For example, one module is available in a wooden presenter, and an art print merchandiser is also available. All articles are attractively packaged as well.
The services offered to retailers include ex-works labelling with the artist’s name, product number, product or price category, MRP and EAN code.
Mr Lederer believes that the secret behind the success of his company, which today has a presence in 54 countries, is to be found in the extreme innovative power of the brand and in the exclusivity of the subjects treated by his own artists. What is more, trend hunters are busily seeking out appropriate motifs, colours and designs all over the world. “But our worldwide success is also guaranteed by our highly motivated staff of more than 200,” he stresses, “and by the biggest warehouse of fine art prints in Europe.”