Bellaflora revamps its stores as green oasis experience

The Austrian garden centre market leader, Bellaflora, has introduced a new store concept in its two branches in Leonding, close to Linz, and in Graz. The concept is based on the idea of a "green oasis experience" and is described by the company using buzzwords such as slowing down, affinity with nature, plants, decorative items for more stylish living and everything for the wellbeing of pets.
In addition to plants, an extensive range of LED lighting for indoors and outside is featured along with decorative items for the home and products for realising creative living ideas. These include coffee tables and benches, lounge chairs and vintage stools, for example. Another highlight is an assortment of hand-made silk flowers.