Branding and brand visibility on Amazon

"How to represent your brand on Amazon to influence your physical retail store success": two experts at the Global DIY-Network of Edra/Ghin and Hima took a good look at this question yesterday. Katharina Lurz and Pauline Lammerant from the Factor-a agency, based in Cologne, explained in great detail how branding on Amazon works and how the visibility of brands can be raised. It concerns, for example, images and videos, but also keywords and an understanding of how users search for products. "Make sure to check out your reviews and what customers are looking for," Katharina Lurz advised listeners.