Bricomarché, Bricorama, Brico Cash grow by 7.4 per cent in France

The home improvement division of French group Les Mousquetaires has reported sales in France, Poland and Portugal of EUR 4.482 bn for 2021. The division comprises the three physical store brands Bricomarché, Bricorama and Brico Cash as well as the online platform Brico Privé. For 2020, sales were reported to be EUR 3.97 bn.

In France, the three DIY sales lines increased their turnover by 7.4 per cent to EUR 3.415 bn. Bricomarché and Bricorama are working here on a conceptual renewal under the title "NEC - Nouvelle expérience client" ("New Customer Experience"). It includes an offer of personalised services, an omnichannel approach and consideration of the respective catchment areas. The group states the turnover of BricoPrivé.com and its own brand Racetools as EUR 166 mio.

At 17.5 per cent, Brico Cash has grown significantly above average. However, the sales brand also gained seven new stores in 2021; it had 48 sales outlets at the end of the year.

Bricomarché had 692 stores on the reporting date, of which 468 were in France, 177 in Poland and 47 in Portugal. Sales in Poland grew by 17.1 per cent and in Portugal by 10.3 per cent. Bricorama had 123 stores in France and one each in Georgia and Madagascar at year-end.