Byggmax acquires BygMax

The Swedish Byggmax Group has acquired the Danish e-commerce company BygMax and the associated e-bygstore, a founder-led Danish e-commerce company focusing on building materials and DIY products. The company is considered a Danish e-commerce pioneer and was founded in 2002 as “Byggematerialexperten” (“The building materials expert”). Over time, the company has grown organically, profitably, and with very high customer satisfaction, according to a press release published by Byggmax. Sales in 2021 amounted to DKK 93 mio (EUR 12.5 mio).

The business is operated as a pureplay e-commerce business with an assortment range of over 130 000 products, which is more than double the current Byggmax offer. Sales are transacted primarily via the sites bygmax.dk and the more craftsman-focused e-bygstore.dk. The business is led by the founders.

“The acquisition of BygMax A/S is a very good addition to our entry into Denmark in 2021 and to our entire Nordic e-commerce growth priority,” says Mattias Ankarberg, CEO of Byggmax Group. “Our existing Danish business developed very well in the last year, partly due to strong e-commerce growth. We now get access to a large assortment range suitable for e-commerce and low prices, which gives even better opportunities for e-commerce growth in Denmark, and over time, across the Nordics. The similarity with the brand BygMax also makes it easy to integrate the business under the Byggmax brand in the future.”