"We must prioritise where we put our efforts and what strategic areas to develop further. After an evaluation we and our partner have agreed to end the cooperation in the GCC region. This doesn't exclude that franchise can be used as a complement to our own stores and e-commerce on other markets in the future. And we will of course continue to develop new business ideas and concepts and test how they match customer needs," says Lotta Lyrå, President and CEO of Clas Ohlson.
The franchise agreement with Al Homaizi was made in 2013. The two stores were opened in 2014 and 2016.