Do it Best names new director of international sales

The US American cooperative Do it Best has named Christian Parra as new director of international sales. Parra, who most recently served as the company's international new business manager, has more than 19 years of experience in international sales. He joined Do it Best in 2002 as an international project manager. In his new role, Parra will lead a team of international sales professionals serving hardware retailers in more than 50 countries to enhance their presence and expand their market share.