DIY plus

Easy to use, perfect results

A classic in home improvement stores: tesa, now turning 75
Deep insights, facts & figures: Premium information for the home improvement industry.
  • Retailers and suppliers: exclusive insights
  • Market analyses and country reports
  • Trends in the DIY and garden market
  • Latest news and archive
TRIAL OFFER
Online subscription
Continue reading now
Tesa: this year the classic in home improvement stores turns 75. In the very same year that the famous tesafilm transparent adhesive tape was launched, another classic also came onto the market: tesakrepp masking tape. First introduced 75 years ago as Tesa-Klebekrepp, this product has been helping users achieve smooth, clean painted edges ever since 1936. It also laid the foundations for an extensive range of adhesive tape products in the DIY segment: for masking surfaces, fixing items and doing repairs, as well as reinforcement, protection and insulation purposes. In those days Klebekrepp, advertised for use when spray-painting, was a huge innovation. After all, until then painters and finishers who wanted to ensure smooth, clean painted edges mainly used masking tapes made from fabric. The new product turned out to be very handy indeed in practice: it could be torn by hand and it adhered to surfaces right away – without any awkward wetting or heating. Renamed tesakrepp in February 1941, the product has been available on the market ever since. Today’s assortment covers a full range of tapes for interior and exterior use, in various widths, and for a wide array of surfaces and applications. The extensive tesakrepp range reflects the tremendous progress made over the past 75 years. Now, with the new tesa ecoLogo subbrand, masking tapes from tesa are also responding to the rising demand for environmentally friendly products. Renewable raw materials, recycled materials and eco-friendly production methods are among the most important criteria associated with tesa’s new logo – making it green in more ways than one. With the introduction of the new label tesa has taken the next step in its longstanding tradition of sustainability by putting that philosophy into practice at the product level as well. In particular, for many years this globally active company has been pioneering the development of ground-breaking technologies for solvent-free production and now sets international standards in this segment. Another success story is tesamoll. From as far back as 1955 consumers have been able to rely on these self-adhesive sealing strips for windows and doors for effective protection from draughts, humidity and cold weather. As natural resources dwindle and energy prices climb, the assortment is now more relevant than ever before. Following continuous further development over the years, it now also includes window film, profiles for the edges of doors and an…
Back to homepage
Related articles
Read also