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With much enthusiasm, Ken Hughes started "saison two" of the conference programme at the Global DIY-Network, which the international DIY associations Edra/Ghin and Hima initiated in the coronavirus year 2020. The first dialogue partner of the 2021/2022 season was Roz Bridges, responsible at Ebay UK as Business Development Manager for the area of home & garden.
"Ebay works with retailers as a partner - never as a competitor": this is the premise under which Bridges presented how the internationally operating marketplace works together with both retailers as well as with manufacturers. She made it clear how important the categories home & garden are for Ebay using several figures from Ebay UK. A DIY product is sold through ebay.co.uk every twelve seconds. For example an annual sales volume to the amount of USD 154 mio (EUR 131 mio) was most recently processed with power tools, growth most recently amounted to 54 per cent. In the case of paints - every 14 seconds a product from this assortment is sold - the amount was USD 47 mio (EUR 40 mio) with a growth of 24 per cent.
In terms of cooperation with sellers on Ebay, Bridges highlighted, for example, which data the company is able to provide its customers. That doesn't only mean insights about search terms and search behaviour, but, for example, also about customer groups such as the "proud revampers", which make up 20 per cent of buyers on Ebay and spend on average GBP 73 (EUR 85) there in the home & garden category.
In addition, Roz Bridges used a new retailer from the home & garden sector to demonstrate how sales data is analysed together. Her conclusion using this example: "The opportunity for this type of product is certainly there."
"Ebay works with retailers as a partner - never as a competitor": this is the premise under which Bridges presented how the internationally operating marketplace works together with both retailers as well as with manufacturers. She made it clear how important the categories home & garden are for Ebay using several figures from Ebay UK. A DIY product is sold through ebay.co.uk every twelve seconds. For example an annual sales volume to the amount of USD 154 mio (EUR 131 mio) was most recently processed with power tools, growth most recently amounted to 54 per cent. In the case of paints - every 14 seconds a product from this assortment is sold - the amount was USD 47 mio (EUR 40 mio) with a growth of 24 per cent.
In terms of cooperation with sellers on Ebay, Bridges highlighted, for example, which data the company is able to provide its customers. That doesn't only mean insights about search terms and search behaviour, but, for example, also about customer groups such as the "proud revampers", which make up 20 per cent of buyers on Ebay and spend on average GBP 73 (EUR 85) there in the home & garden category.
In addition, Roz Bridges used a new retailer from the home & garden sector to demonstrate how sales data is analysed together. Her conclusion using this example: "The opportunity for this type of product is certainly there."
