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2013 was a disastrous year for the European garden sector, but now everything – or at any rate nearly everything – seems to be coming up roses again. It has become clear in the first six months of 2014 that Europeans have more spare cash to lavish on their gardens again.
In Great Britain, Germany, the Netherlands, France and Belgium, consumers shopped for garden tools and garden chemical products to the tune of € 3.4 bn. The market thus grew by 16.5 per cent compared with the same period in the previous year, according to figures released by the market research company GfK. Germany and Great Britain achieved the highest growth rate of around 20 per cent. Sales in Germany came to roughly € 1.3 bn and in Great Britain to € 695 mio. The smallest sales growth of 6.1 per cent was in the Netherlands, where the market attained a volume of € 90 mio. France and Belgium lay between the two extremes with market growth of 12.8 per cent (overall sales: € 1.26 bn) and 15.5 per cent (overall sales: € 103 mio) respectively. In the individual product groups, sales of garden watering and cleaning products rose in particular. In the first half of the year, sales of these products grew in the countries in question by 19.7 per cent to a total of € 479 mio. Garden power tools recorded the second-highest growth at 17.8 per cent, with overall sales of € 1.38 bn.
In Great Britain, Germany, the Netherlands, France and Belgium, consumers shopped for garden tools and garden chemical products to the tune of € 3.4 bn. The market thus grew by 16.5 per cent compared with the same period in the previous year, according to figures released by the market research company GfK. Germany and Great Britain achieved the highest growth rate of around 20 per cent. Sales in Germany came to roughly € 1.3 bn and in Great Britain to € 695 mio. The smallest sales growth of 6.1 per cent was in the Netherlands, where the market attained a volume of € 90 mio. France and Belgium lay between the two extremes with market growth of 12.8 per cent (overall sales: € 1.26 bn) and 15.5 per cent (overall sales: € 103 mio) respectively. In the individual product groups, sales of garden watering and cleaning products rose in particular. In the first half of the year, sales of these products grew in the countries in question by 19.7 per cent to a total of € 479 mio. Garden power tools recorded the second-highest growth at 17.8 per cent, with overall sales of € 1.38 bn.
Consumers also resorted more to the use of biological and chemical garden products, including soil. This segment grew by 15 per cent to a sales volume of € 1.36 bn.
Hand-held garden tools such as spades, rakes and shears generated sales of € 221 mio in the first six months of 2014, with segment growth of 10.8 per cent. In the garden power tools segment, automatic lawnmowers experienced the biggest growth (105.1 per cent), yielding a volume of sales of € 53 mio.
Hand-held cordless appliances also sold well in the first six months of 2014 and attained a sales volume of € 145 mio, equivalent to growth of 56.9 per cent. Sales of electric garden tools, on the other hand, increased by 19.4 per cent to € 333 mio.
Hand-held garden tools such as spades, rakes and shears generated sales of € 221 mio in the first six months of 2014, with segment growth of 10.8 per cent. In the garden power tools segment, automatic lawnmowers experienced the biggest growth (105.1 per cent), yielding a volume of sales of € 53 mio.
Hand-held cordless appliances also sold well in the first six months of 2014 and attained a sales volume of € 145 mio, equivalent to growth of 56.9 per cent. Sales of electric garden tools, on the other hand, increased by 19.4 per cent to € 333 mio.
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