Exhibitor field increasingly international

The organisers of the IAW announce a more international exhibitor field. The 17th version of this fair, which concentrates on retail promotions and imports, will be held in Cologne from 26 – 28 February 2013. According to a press release, new suppliers from France, Spain and Italy will be especially strongly represented among this year’s total of some 300 exhibitors, along with companies from Germany and its neighbours. Turkey, the Benelux countries and Britain will also be represented. The supplementary programme is to include a Trend Forum with contributions on topics such as customer loyalty, and pricing and growth strategies. The subject on 27 February will be “Optimum product presentation – both online and instore”.