Global roll-out

The French chain of DIY stores is standardising and digitalising its processes in shopfitting, interior planning and assortment optimisation in its locations throughout the world. After completing the pilot phase in Russia, roll-out is now beginning in Italy with more countries to follow. Leroy Merlin has been using the new software P'X5 Store Solution from Perspectix AG, Zurich (Switzerland) in its Russian stores since the start of 2016.
For a long time now, the parent company Adeo has been seeking a uniform solution for the retail management of its around 700 DIY stores - 440 of which belong to the main sales channel Leroy Merlin - in twelve countries. For this purpose, they searched for a software which should connect merchandising, the planning and calculation of shopfitting items as well as purchasing with each other.
The providers first had to run through seven scenarios for point-of-sale planning. In a subsequent load test, 3D models of several thousand shopfitting items and data from 400 000 products were processed.

Finally, in March 2016, the decision was made for the global use of the P'X5 Store Solution and the pilot phase in Russia. "We open approximately 20 new DIY stores in Russia every year. This growth is best accomplished with a new, comprehensive software solution for digital retail management," explains Philippe Mougeot, project manager for global implementation and marketing director at Leroy Merlin Russia. 
For this purpose, a standard store with around 10 000 m² of retail space was defined in P'X5, which was then planned with around 1 500 items of equipment from screws to shelving elements and partitions. Around 35 000 products from 15 product groups had to be arranged in a promotionally attractive manner. "This excellent visualisation means we can get much closer to reality," says Philippe Mougeot. "This is very helpful, in particular with products such as wallpaper and curtains."
A detailed interior planning with the option of directly ordering shopfitting items increases efficiency and profitability: orders now correspond more closely to actual requirements and material is used more purposefully.
Another benefit is seen in the optimisation of the range of goods in direct connection to the actual sales figures…