Hagebau wants to realign its retail and professional business

The German specialist trade and retail cooperative Hagebau announces far-reaching strategic changes for its retail and professional business. Associated companies active in the retail business can decide by the end of June on the positioning, the value proposition, a new claim, adapted colours and changed logos, according to a press release. This affects not only the main sales brand Hagebaumarkt, but also the small-space concept Werkers Welt. The name of the locations under this brand is to be changed to "hagebau kompakt".

A new umbrella brand for the specialised trade locations affiliated to the cooperative has already been worked out. Also by summer, the specialist retailers can decide whether they want to appear under their own company name with the addition "hagebau profi" in future.

Currently, there are 338 Hagebaumarkt stores in Germany and 116 locations under Werkers Welt. In Austria, 45 Hagebaumarkt stores are operated. The Swiss Coop with its 83 Coop Bau + Hobby locations and the 40 Jumbo stores is also an associate partner of Hagebau. In addition, there is a Werkers Welt store and 14 other retail stores in Luxembourg.