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Ideas for the retail trade

The Austrian company Siro has designed four new collections of decorative furniture fittings with the aim of introducing fast-selling products into DIY stores

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The latest new products include handles, knobs and hooks in “Italo” design, as well as the attractive “Flowers” series, plus “Impala” and “Body-Line”. The new collections, which have been specially developed to meet the requirements of the company’s retail partners, are being presented in three catalogues.
“Italo design’s soft, congenial lines still make it one of the top-sellers in our range,” reports Gerhard Sikora, managing director of Siro. These lines are shown to advantage in the “Italian Line” collection, which consists of a variety of handles and wardrobe hooks. Produced in zinc alloy, stainless steel and plastic, this series has been created exclusively for Siro by a famous Italian designer.
The “Flowers” series was created by Simone Gutsche-Sikora. Featured here are pretty, delicate flower motifs in a combination of metal and plastic. The “Body-Line” collection, which has previously been available in several high-quality versions, was also developed by Simone Gutsche-Sikora. Now a plastic version has been brought to market, specially for the retail trade. What is more, the artist has also developed a series of decorative furniture fittings based on an African design and now available under the name of “Impala”.
Siro numbers among the globally leading manufacturers of decorative furniture fittings for the home. The company offers a comprehensive programme that includes more than 3 500 items. It ranges from handles, knobs and hooks in traditional styles, through to elements featuring clear, strictly functional lines, as well as imaginative treatments and extravagant ideas from contemporary designers. The spectrum of materials used is also broad: the choice includes zinc alloy, aluminium, stainless steel, brass, porcelain, plastic and wood.
Siro was founded in 1948 at Ternberg in Austria, where the company is still located today. Its products are distributed in more than 50 countries, and the fittings specialist has its own branches in Belgium, Germany, Italy, the Netherlands, Poland, Spain, the United Kingdom and the USA.
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