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Individual and flexible

GMV Absatzservice offers manufacturers and traders everything from one single source: classic merchandising and order services as well as initial store set-ups and conversions

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Today this company, which claims to be the first full-service provider for DIY stores in Germany, works in over 2 000 stores of all the major DIY groups throughout Germany, Austria and Switzerland, as well as in Poland, the Netherlands, Luxembourg, the Czech Republic, Slovenia and Slovakia.
A staff of 52 full-time employees and 500 part-timers ensure that clients’ orders are carried out. The volume of goods in 40 serviced ranges amounts to € 130 mio annually. At present operations are coordinated by means of four regional divisions, which are linked to each other through modern EDP programmes and GMV’s own SIS (Service Information System).
GMV is active in eight other countries in addition to Germany.
Since the company was established in 1987, GMV can point to over two million service hours, around 50 000 shelf set-ups and resets, plus 120 000 ordering visits. “Our wide-reaching experience in these areas is an essential reason why well-known key accounts have worked with us for more than ten years already,” explains Günter Rebstock, founder and managing partner of GMV.
Product positioning in DIY superstores is part of the range of services offered by the company, which is based in Untergruppenbach. Around 500 service staff ensure that products are positioned in the store within 24 hours of delivery. The inventory management service includes the ordering of new goods according to a fixed plan and guidelines defined by customers. What is more, the company also undertakes immediate repositioning of product ranges, initial shelf-stocking and complete rollouts according to individual terms of reference. It is especially in this area that GMV sees a special logistical challenge for both retailers and manufacturers, since product cycles are becoming ever shorter. Complete product categories or individual ranges have to be changed over within defined windows of time, without causing any disruption to the in-store sales process. “Our customers entrust GMV with such jobs in order to keep their own fixed costs down and the repositioning costs calculable. For example, in Germany we can deal with range changeovers in up to 1 200 outlets in three months,” explains Frank Schweizer, sales manager at GMV. The company takes over the planning, implementation and administrative supervision of all individual operations.
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