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The IPM International Plant Fair will be taking place for the 40th time at Messe Essen from 23 to 26 January 2024 - and will be presenting itself in a new guise for its anniversary. With the slogan "Our heart beats green" and a visual showing a heart overgrown with plants, the great bond between the industry and IPM Essen as well as the importance of the trade fair as a pacemaker for innovations are to be expressed, according to the organisers.
In 2024, the fair expects more than 1,500 exhibitors from around 50 nations to present their products and services to an international trade audience, from plants and technology to floriculture and equipment. The organisers say that numerous activities are planned for the 40th edition, such as a podcast, a photo campaign, a selfie point in the new campaign look and a big birthday party with tributes to the exhibitors of the first hour. Congratulations can be shared on social media under the hashtag #congratsIPMESSEN.
After the positive response, the top theme of "Climate Trees and Perennials" is also to be further expanded. A meeting point and guided tours are again scheduled. In the Innovation Centre Horticultural Technology, the focus will be on water management.
In addition, the IPM advisory board has new members: Klaus Gaumann, director of marketing and product management at Selecta Klemm GmbH & Co. KG, and Hajo Hinrichs, who will take over from Helmut Selders as the new president of the Association of German Nurseries.
"IPM Essen has written history and continues to write it. Every year, it sends valuable signals to the sector and sets the course for the new horticultural year. We are looking forward to many more success stories and an anniversary edition that will be long remembered by all participants. We would like to say thank you for 40 international plant fairs at the Essen location,” says Oliver P. Kuhrt, managing director of Messe Essen, looking forward to the next event.
