Mr. Bricolage relies on Salsify platform

The French DIY store operator Mr. Bricolage will be working with the platform for supplier experience management by Salsify in the future. The aim is to automate the collection of product information and to improve cooperation between the DIY store chain and its suppliers. Starting from the second half of 2022, the Salsify platform will be the only way of accessing the consolidated product data of all Mr. Bricolage suppliers. This is expected to facilitate cooperation with the respective brand throughout the entire product life cycle – from offers, via referencing, right up to omni-channel marketing.