As in the previous years, Totally DIY & Tools is working closely with the British association of manufacturers BHETA, who will once again sponsor the New Product Innovation Zone, a central area of the exhibition where all exhibitors have the opportunity to enter their new and emerging products. A prize will also be awarded for the "Best New Product" in show as part of this special exhibition.
The Innovation Zone aims to provide inventors and companies with brand new ideas and products that have never been seen or sold through DIY retail outlets before, a safe and supportive platform to showcase their inventions. Managing the Zone is Paul Grinsell, executive director, responsible for DIY & Home Improvement at BHETA.