There is a new company in the marketplace distributing chrome shelving throughout Europe under the name of Chrome-Line Furniture Concept GmbH. The managing director of the newly founded company is Godwin Pfeiffer, who formerly worked in marketing and product mix development in the German market for Balton, the Swedish manufacturer of chrome shelving. Production is carried out by the Italian Omim Group, which sells wire and tube products to the value of approx. € 50 mio annually.