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Sylvia Herzog, DIY in Europe Germany
This issue marks the inauguration of a new look for DIY in Europe. The individual articles have been given more colour, making them more visually attractive. But not only the publication’s outward appearance has changed: as you have doubtless already noticed, this specialist magazine for the do-it-yourself industry is now coming out in just two languages, German and English. The wealth of available information has made this step necessary. It is a simple fact that Europe’s DIY retailers are opening up more and more markets, especially in eastern Europe, that we feel obliged to report on.
But then the Asian area is continuing to grow in significance as well. China in particular, a country that represents a new magnitude in the global economy since it became a member of the WTO. A country also that has been singled out for the attention of the DIY retail sector through the entry on the market there of the British chain B&Q and the German franchise group OBI. The significance of this country on the purchasing side is proved by the continuously growing volume of trade revealed by buying groups such as Toomaxx. However, B&Q’s parent company, Kingfisher, also relies on cheap goods from the Far East that are destined not only for the shelves of Chinese DIY stores. It is no great surprise to learn that B&Q will carry on with still more involvement in Asia. You can find out just what concrete plans the company has in the region from the article “B&Q’s Asian dawn” on page 20.
There is the expectation of a new dawn in the garden sector as well. Despite the fact that business was extremely poor throughout Europe last year, a much more positive trend is becoming apparent for the current season, so that the mood is already one of optimism in the run-up to Gafa.
DIY in Europe 8/2002
This issue marks the inauguration of a new look for DIY in Europe. The individual articles have been given more colour, making them more visually attractive. But not only the publication’s outward appearance has changed: as you have doubtless already noticed, this specialist magazine for the do-it-yourself industry is now coming out in just two languages, German and English. The wealth of available information has made this step necessary. It is a simple fact that Europe’s DIY retailers are opening up more and more markets, especially in eastern Europe, that we feel obliged to report on.
But then the Asian area is continuing to grow in significance as well. China in particular, a country that represents a new magnitude in the global economy since it became a member of the WTO. A country also that has been singled out for the attention of the DIY retail sector through the entry on the market there of the British chain B&Q and the German franchise group OBI. The significance of this country on the purchasing side is proved by the continuously growing volume of trade revealed by buying groups such as Toomaxx. However, B&Q’s parent company, Kingfisher, also relies on cheap goods from the Far East that are destined not only for the shelves of Chinese DIY stores. It is no great surprise to learn that B&Q will carry on with still more involvement in Asia. You can find out just what concrete plans the company has in the region from the article “B&Q’s Asian dawn” on page 20.
There is the expectation of a new dawn in the garden sector as well. Despite the fact that business was extremely poor throughout Europe last year, a much more positive trend is becoming apparent for the current season, so that the mood is already one of optimism in the run-up to Gafa.
DIY in Europe 8/2002
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