Physical fair trio

Messe Frankfurt firmly expects to offer to the international consumer goods industry with the fair trio formed by Christmasworld, Paperworld and Creativeworld a physical trade fair event in early 2022.
"Trade fairs have always been an instrument to revive the economy and trade after a crisis. Christmasworld, Paperworld and Creativeworld are making an additional contribution to the recovery after the coronavirus pandemic," says Julia Uherek, Vice President Consumer Goods Fairs at Messe Frankfurt Exhibition. Thus, the consumer goods sectors and Messe Frankfurt are optimistic about the coming year. Everyone involved is looking forward to the personal exchange and ordering at the exhibition centre in Frankfurt am Main.
The three trade fairs for seasonal decorations and festive decorations, products from the paper, office supplies and stationery segments and for hobby, handicrafts and artists' supplies are being further developed after the pandemic experiences and are consistently thinking along the digital path. "The combination of the real trade fair, including personal exchange and the haptic experience of the products, with an additional digital offer provides both exhibitors and visitors with far-reaching new possibilities. For example, lectures or workshops can be viewed online afterwards and exhibitors are given the opportunity to present their products both analogue and digitally," says Julia Uherek. For this purpose, Messe Frankfurt has set up the online platforms Nextrade and Conzoom Solutions, which provide the consumer goods sector with industry-relevant content 365 days a year and offer digital order and data management. Thus, manufacturers and retailers can continue to expand their international reach after the event.

In 2022, the trade fair trio will place special emphasis on bringing forward-looking ideas to life. The Christmasworld and Paperworld Trends by the style agency bora.herke.palmisano will play a central role and provide an inspiring overview as well as valuable ordering aids for a trend-oriented assortment. In addition, the trends show retailers how to attract customers back to shopping streets with the help of an appealing presentation and trendy shop design.
The three international…