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Nine out of ten respondents consider it to be a specially versatile material, and four in five think it is the material of the future. But opinions vary considerably when it comes to the benefits of using wood. While the British think wood is the ideal material for use in the garden (96 per cent versus 73 per cent in France), the French believe that using wood will increase the value of their homes (95 per cent versus 70 per cent in the UK).
The two attitude studies commissioned by the Nordic Timber Council in 2003 from independent research organisations (BVA in France and Zinkin Research Partners in the United Kingdom) show many parallels between England and France when talking about wood and the use of wood. Wood as a material gets a high score in both countries and is regarded as versatile, modern and fashionable. The answers to questions about the use of wood are equally positive. Seven out of ten of the French and almost eight out of ten of the British explain that they are more inclined to use wood these days than previously, and 50 per cent say that they would use more wood if they knew more about the possibilities.
Benefits of using wood(download pdf file)
Enviroment issues(download pdf file)
Benefits of using wood and desire to use more wood(download pdf file)
Lack of environmental knowledge
The two nationalities also agree to a large extent when it comes to environmental benefits from wood. But there are still noticeable knowledge gaps in both Britain and France when it comes to the ecological benefits of wood. Only about half of those questioned in both countries knew that forests in Europe are increasing rather then shrinking. About the same number (and rather fewer in France) explained that modern wood is durable for outdoor usage and does not rot.
The result of the environmental question is not very encouraging when extrapolated onto the total population of France: only around 31 per cent knew that the timber stocks in European forests are actually building up.
It is particularly worth noting the response in both countries to the statement that “For every tree cut down, two are planted”. This was a slogan in the “wood.for good” campaign in the United Kingdom – and there are clear differences between the two nationalities when asked to agree or disagree with the statement. Whereas only 33 per cent of the French agreed, the figure was 50 per cent for Britain.
Nordic Timber Council
The Nordic Timber Council is a joint promotional organisation of the…
The two attitude studies commissioned by the Nordic Timber Council in 2003 from independent research organisations (BVA in France and Zinkin Research Partners in the United Kingdom) show many parallels between England and France when talking about wood and the use of wood. Wood as a material gets a high score in both countries and is regarded as versatile, modern and fashionable. The answers to questions about the use of wood are equally positive. Seven out of ten of the French and almost eight out of ten of the British explain that they are more inclined to use wood these days than previously, and 50 per cent say that they would use more wood if they knew more about the possibilities.
Benefits of using wood(download pdf file)
Enviroment issues(download pdf file)
Benefits of using wood and desire to use more wood(download pdf file)
Lack of environmental knowledge
The two nationalities also agree to a large extent when it comes to environmental benefits from wood. But there are still noticeable knowledge gaps in both Britain and France when it comes to the ecological benefits of wood. Only about half of those questioned in both countries knew that forests in Europe are increasing rather then shrinking. About the same number (and rather fewer in France) explained that modern wood is durable for outdoor usage and does not rot.
The result of the environmental question is not very encouraging when extrapolated onto the total population of France: only around 31 per cent knew that the timber stocks in European forests are actually building up.
It is particularly worth noting the response in both countries to the statement that “For every tree cut down, two are planted”. This was a slogan in the “wood.for good” campaign in the United Kingdom – and there are clear differences between the two nationalities when asked to agree or disagree with the statement. Whereas only 33 per cent of the French agreed, the figure was 50 per cent for Britain.
Nordic Timber Council
The Nordic Timber Council is a joint promotional organisation of the…
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