Promotional and trend-led products

The date of the IAW fair (the international promotional products fair for the retail trade) should long have been noted in the diaries of both German and European buyers, in the opinion of the organisers, the Nordwestdeutsche Messegesellschaft Bremen-Hannover. The 16th edition of this orders fair for promotional products, imports, trend-led items and high-volume business is due to be held from 25 – 27 September. There will be around 300 companies displaying their trends and seasonal products on the 24 000 m² of show space in Hall 10.2 of the Cologne exhibition grounds (the list can be found online at www.iaw-messe .de). In excess of 8 000 trade visitors are expected to attend. Available this year again is a special all-inclusive deal for first-time exhibitors. For just a little more than the cost of the stand space, IAW newcomers are offered stand construction and an extensive PR package as well. The professional character of the IAW is underlined by the supporting programme. The high-powered Trendforum will feature experts in the business speaking on current topics of interest to retailers. Interspersed between the motivational talks will be presentations by exhibitors of their product highlights. Ralf Kühler, a well-known TV presenter and shopping channel expert in Germany, will be compering the programme. For the eleventh time an outstandingly innovative product will be nominated for the “Trendseller” award. The winner will be chosen by a jury of professionals comprising retail and marketing experts from trade organisations and the media. Download: