Rona launches first conversion

The Canadian Rona Group has introduced the new concept for its Réno Dépôt marketing format at a pilot store in Saint Hubert. The range of brands for renovating purposes is designed to meet the requirements of DIYers as well as those of trade customers. What is more, the company claims to have paid particular attention to goods availability, customer guidance, shopping atmosphere and service when working out its new concept. All 16 Réno Dépôt stores are due to be converted by the end of this year.