Self-adhesive system for bathrooms

A new key element has been added to the Tesa sales programme for DIY stores. The German supplier of adhesive tapes and self-adhesive attachment systems is currently making preparations for the European rollout of a new shelf system designed for installation in wet rooms. The new POS module presents the complete range of hook and storage products for use in bathrooms. “We have further developed the power strip technology as waterproof technology, so that it can now be used in wet rooms, even directly in the shower,” explains Matthias Schumacher, director international sales and key account management. With the help of this technology it is possible to attach hooks and shelving systems to the wall and, if needed, remove them again without leaving a trace behind. The module groups together an assortment of nearly 70 products concerned with the safe and uncomplicated attachment of bathroom utensils without using a drill. The main focus will be on different aspects in the different countries. For instance, particular emphasis will be given to the new range of high-grade metal hooks in the modern and stylish “Powerbutton” series in key markets such as Germany and Scandinavia. Samples are attached to a transparent acrylic disk which can be slid in front of the shelving. “If a customer is to purchase a hook costing from € 15 to more than € 20, he should also be able to touch it,” in Schumacher’s opinion. Conversely the new permanent hooks are intended for marketing in eastern Europe above all as an entry-level range. This always includes products from the Powerstrips family, including the waterproof versions. The product areas are set off against each other through LED backlighting in different colours. Information is provided by a POS video, in addition to text and pictorial explanations. The results of market research by the GfK and others have gone into the planning of the new display concept. Special emphasis is put on good customer orientation, since it is a known fact that 22 per cent of buying intentions come to nothing because the product simply cannot be found. The new concept is geared to the longer term, as Schumacher stresses: “For us it is a matter of sustained stability in the bathroom department, which is a relatively new area for us.” At the same time he sees a possibility here of underlining the company’s strategic focus on innovative products. Download: