“The entire sector was here”

A total of 672 companies exhibited their products at the 41st Iberflora and the 7th Eurobrico, which were held jointly in Valencia, Spain, at the beginning of October. The exhibition space extended over 51 000 m². The fair organisers are not publishing any attendance figures, but to quote Luis Franco, boss of Eurobrico: “The entire sector was here.” The presentation by the Bricor chain of its small-format concept was one of the highly regarded events at the fair. Two years ago there were 355 exhibiting companies.