Uniform and digital

For a long time now, Groupe Adeo has been aiming at a uniform solution, especially with its Leroy Merlin stores, for shopfitting, interior planning and detailed planning for around 700 locations in twelve countries. In 2015 the plan became more concrete: a software was sought which should connect merchandising, the planning and calculation of shopfitting items as well as purchasing with each other. Project management was covered by Philippe Mougeot, Marketing Director at Leroy Merlin Russia, where the pilot project is also to be carried out. The European DIY market leader decided on the P'X Store Solution by the software provider Perspectix
Initially a standard store with around 10 000 m² of space was defined. "This was planned with around 1 500 items of equipment from screws to various shelving elements and partitions," reports Tatiana Kolunova, responsible for merchandising at Leroy Merlin Russia. "The lightweight 3D models will be arranged in catalogues and later positioned in a master plan using a drag-and-drop function." Around 35 000 products from 15 product groups are to be arranged in a promotional manner.
The conversion of the material ordering to the end-to-end solution alone enables major savings: "Before the introduction of P'X we often sent out one of 35 trucks too many with equipment for a new store," reports Mougeot.

The internal enterprise resource planning system (ERP) is based on a product database which is bidirectionally connected to the new planning solution. A software for business intelligence (BI) provides information on sales figures, warehouse stock and handling speeds of articles. "Some articles are always sold out, others take up too much shelf space," says Philippe Mougeot. "With the end-to-end solution we can improve our efficiency."
Store, interior and assortment planning are now cast from one mould. "This excellent visualisation means we can get much closer to reality," says Mougeot. He explains that the detailed interior planning with the option of directly ordering shopfitting items also increases profitability: "Our orders match actual requirements much more closely."
Another benefit results from the optimisation of the range of goods in direct connection to the actual sales figures per article. "By using the evaluations, shelf occupancy, minimum stocks and inventory levels can be optimised in such a way that we ultimately improve our sales," explains Tatiana Kolunova.