A Dutch brand

The Batavia company of the Netherlands is steadily moving forward, still relatively young compared to many of its DIY contemporaries, but from its first day in 2009 continuously proving its added value for product differentiation and attractive product opportunities. In this respect, further explanation of the Batavia DNA will be of interest to readers of this magazine, as entrepreneurs behind a brand are important for any business.
 The new era of changing consumer behaviour due to new technologies, communication and various ingredients of omni-channel product distribution calls in particular for a classic focus on the needs and emotions of (potential) customers. How to ensure customer loyalty is a common challenge and a 24-hour job for any business. Being able to do this requires skills along with hard and smart work.  Batavia, a modern brand and challenger in the industry, could be a good example.
It might be that the brand name already supports the goals, as the name Batavia is known for several historical facts. It was the first official Latin name given by the Romans to part of the Netherlands. The Batavian Republic was renamed to the Kingdom of Holland in 1806 and later this became the Netherlands. "Batavians" was also a sort of a rebel name, which the Batavia MD would call "challengers'' nowadays. The city of Batavia in Indonesia was renamed to Jakarta in 1948. But four cities in the USA, in IL, IA, NY and OH, still carry the name Batavia. All were founded by the Dutch. And let's not forget New Amsterdam, well known as energetic New York: this could be down to Dutch DNA.
The company puts a high value on clear communication and efficiency in serving partners and end-users. Positive relationships stimulate an energetic working environment, being authentic to be creative and different. This is necessary to have the added value and power to create and produce attractive products and solutions. Batavia recently moved to an impressive new building, located on the A28 motorway in the Netherlands, with a façade that is unique throughout the country.

Providing affordable, innovative products and concepts at the right time to support customer satisfaction is the mission of Batavia, and one of its values.
It is obvious that recent months have changed shopping behaviour, product focus and needs, traffic and even the work culture. It has become clear that many people have learned to set new priorities, caring for their family and friends and their…