New boss for France’s garden centre market leader

The garden centre market leader in France is getting a new boss. Guillaume Darrasse (54) will be CEO of In Vivo Retail as of September. The three sales channels Gamm vert, Delbard and Jardineries du terroir operate under this umbrella. This is the retail division of In Vivo, the largest agricultural cooperative in France. Darrasse comes from the supermarket chain Super U, where he has been active as a member of the executive management board since 2006.