New brands for British gardeners

In September at Glee, the British garden trade fair in Birmingham, SBM Life Science introduced a new garden care brand for the British and Irish market: the product range from Solabiol with the slogan: "In Tune with Nature".
In the company's conception of itself, the launch of Solabiol reflects the different approach SBM is taking in the market, its new strategy - New Time, New Way - encompassing the significant changes and trends taking place in the garden care sector.
Christina Bouzala, Group Brand Manager of SBM Life Science explains: "Our aim is to intimately connect with gardeners and their gardens, providing them with effective and trusted product solutions that are well balanced and 'In Tune with Nature'. Leading the way in garden care products, Solabiol is an exciting new garden care brand that embodies this approach."
The Solabiol range includes products for protection against slugs, controlling weeds or protecting edibles, roses and other plants from bugs.
The Solabiol brand is a tradition-steeped brand of the French parent company SBM Développement, an independent family-owned group of companies. It develops, formulates and distributes an assortment of different agricultural solutions for professional and private users. Novajardin is the name of the business field which targets private users and, in addition to Solabiol, includes the brands, Capiscol, Caussade and Anti. SBM is seen as market leader in the French house and garden market and is specialised in organic products, fertilisers and soil.

The company has around 300 employees in Europe and has grown organically and through several company acquisitions. Last year for example, SMB took over the end consumer business of the Environmental Science division of the German Bayer group.
The group is active in 20 countries, and is able to react to country-specific conditions. For example, in addition to the Solabiol assortment, the new weedkiller brand Job done, which is intended solely for the British market, was presented at Glee.
The provider sees Job done as a key element in SBM Life Science's new strategy: New Time, New Way. "At the heart of the strategy is our commitment to innovation," explains Christina Bouzala," and Job done is truly innovative. It has both new chemistry and a…