Yesss wants to grow its B2C sales

Yesss Electrical ist the UK’s fastest growing electrical wholesalers. The company supplies a wide range of electrical components and items to tradespeople, companies purchasing in bulk, and budding DIYers. While its B2B customers are the core audience, the B2C customers currently make up around 5 per cent of the company’s yearly sales. Currently Yesss Electical is looking to grow this number by selling more product ranges suited for this market – such as lighting, decorative wiring accessories, security cameras, electric vehicle chargers and more.

Founded in 1974 in France, Yesss Group now has nearly 500 branches mainly in Europe (France, United Kingdom, Netherlands, Germany, Italy, Luxembourg). Each country has its own headquarters, with its own teams to look after that particular country.

Ahead of the 10th anniversary in the UK in February, the wholesaler opened in January its 98th UK store in Lewisham in the south of London. The company has invested GBP 180 000 (EUR 213 000) into the site, which has a 550 m² floor with an additional mezzanine floor.