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After experiencing difficulties in the last few years, the garden market is now back on track for growth. The Promojardin association is assuming a market volume of 5.53 bn euro for 2000 and thus growth of 6.56 per cent. This has also borne out the growth of the previous year (4.6 per cent) and suggests that the future is bright for the garden.
French garden market 2000
(pdf-download)
Substantial demand for power saws
The market for motorised portable garden equipment also benefited from the hurricane in 1999. The power saw market took off dramatically, a development that threw the market somewhat off-balance. Other families of tools also did well, and sales of motorised garden implements remained steady for a second consecutive year. Unfortuna-tely, the trend was not continued into 2001, with a drop in sales being reported at the start of the year.
The watering technology sector again experienced a poor year on account of the wet weather. In spite of this, manufacturers opted for innovation, both with regard to irrigation pipes and accessories. The number of timer switches on the market is growing, and they are becoming ever simpler to operate. Underground irrigation systems are now to be found on sale in all garden centres and DIY stores.
Market share of distribution outlets, 2000
(pdf-download)
The food retailing sector occupies the second slot, with 18 per cent of sales. Its growth has been more modest at four per cent, but the supermarket chains, led by Carrefour, are aiming to expand this aspect of their business.
Garden centres and the agricultural store segment have succeeded in increasing their market share by eight per cent and together account for 28 per cent of the market. The garden centres alone represent around 17 per cent of the market. There is a certain dynamism in the agricultural store business, and machinery dealers are able to position themselves here in a market in which consultancy is an important aspect. Direct sales have risen to an excellent level, whereas the mail-order business is stagnating, in spite of the Internet. The garden remains one place where interpersonal contact still has a role to play.
Julien Roinsard
French garden market 2000
(pdf-download)
Substantial demand for power saws
The market for motorised portable garden equipment also benefited from the hurricane in 1999. The power saw market took off dramatically, a development that threw the market somewhat off-balance. Other families of tools also did well, and sales of motorised garden implements remained steady for a second consecutive year. Unfortuna-tely, the trend was not continued into 2001, with a drop in sales being reported at the start of the year.
The watering technology sector again experienced a poor year on account of the wet weather. In spite of this, manufacturers opted for innovation, both with regard to irrigation pipes and accessories. The number of timer switches on the market is growing, and they are becoming ever simpler to operate. Underground irrigation systems are now to be found on sale in all garden centres and DIY stores.
Market share of distribution outlets, 2000
(pdf-download)
The food retailing sector occupies the second slot, with 18 per cent of sales. Its growth has been more modest at four per cent, but the supermarket chains, led by Carrefour, are aiming to expand this aspect of their business.
Garden centres and the agricultural store segment have succeeded in increasing their market share by eight per cent and together account for 28 per cent of the market. The garden centres alone represent around 17 per cent of the market. There is a certain dynamism in the agricultural store business, and machinery dealers are able to position themselves here in a market in which consultancy is an important aspect. Direct sales have risen to an excellent level, whereas the mail-order business is stagnating, in spite of the Internet. The garden remains one place where interpersonal contact still has a role to play.
Julien Roinsard
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